Direktori Hasil Akreditasi Program Studi

  1. Ban Pt Direktori Sk Hasil Akreditasi Program Studi
  2. Akreditasi Ban Pt Perguruan Tinggi

DIREKTORI HASIL AKREDITASI LAM-PTKes. Nama Perguruan Tinggi. Nama Program Studi. Nama Program Studi. Tahun Kadaluarsa SK. Status Kadaluarsa SK. Hasil akreditasi program studi Badan Akreditasi Nasional- Perguruan Tinggi _____Website Developed by Muhamad Erpasoleh_____. Akses website resmi BAN-PT untuk akreditasi program studi di alamat URL setelah masuk, coba kalian ketikkan nama.

PENGEMBANGAN KONSEP JASA PENDIDIKAN TINGGI BERBASIS KEINGINAN KONSUMEN POTENSIAL


Andriya Risdwiyanto(1*)

Ban Pt Direktori Sk Hasil Akreditasi Program Studi

, Basu Swastha Dharmmesta(2)
(1) STIE YKPN Yogyakarta
Program(2) Universitas Gadjah Mada
(*) Corresponding Author

Abstract


This research tests a model of the influence of marketing stimuli to the choice of private colleges in Yogyakarta and Central Java. The study uses confirmatory factor analysis for a model comprising seven marketing stimuli (product, price, place, promotion, people, physical evidence, and process) which influence the choice of private colleges in Yogyakarta and Central Java. Regression analysis model is used to determine the influence of marketing stimuli to the choice of private colleges. Data are gathered through survey to applicants (potential customer) from Yogyakarta and Central Java high schools. This research provides a systematic model to develop a concept of private higher education services in Yogyakarta and Central Java.

Keywords


Market research, Marketing stimuli, Product choice behavior, Product concept development, College services, Private colleges


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